Google’s earnings would be very interesting for everyone to know. Because Google is available for free, we do not have to pay to use Google. How does google make money, And it is also right because, if Google had to pay money to use it, then maybe Google would not have so many users. Although everyone uses Google and Google’s other services absolutely free. But still Google earns a lot. How does google make money.
how does google make money
The way Google earns money, you must have faced it many times or even face it daily. But maybe you have never paid attention to it. And that is ad, yes ad is the biggest source of Google’s earnings. Google is the largest company in the world, which has the highest audience support. Because everyone uses android phone, in which all Google products are already installed. And at this time Google has become the primary method of using the internet.
And who would not want to work with such a big network. You must have seen advertisements on your TV, but they are very rare. But advertising on the internet is a huge market, and its leader is Google. But why Google, there is a reason for that.
Whether you visit any blog, website, app, software, etc. And if that product owner is using ads in his product. So definitely he must be using Google’s ads only. For example, suppose the same website on which you are reading this article, Google’s ads are also used on it. And on Google’s ads, two buttons are found in the top right. One is for closing the ad and the other is for info. And when you press on the info button of that ad, you will see “ads by google”.
And this is not just on any one website, but 80% of the websites use Google’s ads. Which Google operates under the name of Adsense.
Although that site owner earns money through those ads, but at the same time Google also earns from it. Because when anyone uses Google Adsense ads. So first of all he has to accept the terms of google adsense. Only after that one is able to use Google’s ads, which is a partnership and it is clearly stated in it. 68% will be given to the publishers and the remaining 32% will go to google. This is a huge source of income for google.
So the above information was about google adsense partners but who runs those ads. Who gives so many ads to Google, this is also a big question. So advertisers give money to Google. Who create their ad by going to google adword. And pay for that ad, which is shown on various Google products.
And Google itself is the world’s largest search engine and there are many searches daily on Google. And Google shows ads on those searches and when the user clicks on those ads. So Google earns money for which the advertiser pays.
For example, suppose you search something related to marketing in Google. So you will see ads related to marketing and if you like the ad, then definitely you will click on it.
If you want to do shopping and search any product. So that product will have ad show on various sites. This is how Google earns money by showing different types of ads.
Everyone has Gmail because gmail is an essential thing for all android phones. And while using gmail you must have seen different types of lables. Like Primary, Social, Sent, Draft etc. and one of them is Promotions.
If you visit the promotions then that email will be visible. Which Google has identified as promotion. And along with it ads will also be shown from which google will earn money.
Who does not know YouTube, youtube is the largest video platform in the world. Which is from Google and you must have seen that many ads come on youtube. And that ad is the source of Google’s earnings. But google earns money through youtube in multiple ways. The first is partnership with youtube creators.
That is, people post videos on youtube. And the person uploading the video earns money. And how much he will earn depends on how much time his video is being watched. And how many quality ads are coming. Google keeps a major part of their earnings with themselves, which is 45%.
That is, youtube creators get 55% of their earnings. And google/youtube takes the rest.
Everyone uses Google playstore, but have you ever thought that Google earns money from playstore too. Yes playstore is also a big source of google’s earning. And on this also Google earns money in two ways. The first one is of the developer account. That is, when any person / developer wants to post his app on playstore, then he will need an account, for which there is a charge of 25 dollars. Although it is only one time charge. While setting up the account and after that the account holder can upload as many apps as he wants.
And the second source of Google’s earning from playstore is ads. Google also runs ads for apps, if you search for an app on the playstore, then there will be an ad show of the app related to it. If you click on them and download, then google earns money.
And even without search, there is an ad show on the playstore, from which Google earns money. However, the rates of ads for all apps are not equal. That’s why it cannot be said that how much money google earns from which ad. Because the rate of ad depends on many things.
When someone creates a Google account, by default he gets 15 GB of free space. In which anything can be stored. But if more space is needed than this then you have to pay Google and Google will provide you more space.
Google also provides web service, and if a person wants to start his own website or blog. So he can use Google’s cloud hosting. For which payment will have to be made because all these services are not free.
And if you want, you can also buy the domain. However if you want to create your site with Google. So for small site you will get free host, just have to buy domain.
You must have seen Google’s ads on various internet products. And also in android mobile app also you will get to see ads then it does not matter. Which developer has developed that app. Most of the apps use google ads i.e. admob, and out of this also google takes its share.
Google is mainly known as software services, internet company. But Google works on hardware as well as internet products, Google also manufactures laptops, mobiles etc. Which are very costly. So we can say that Google’s hardware cannot be in everyone’s budget.
Now the question comes that how much Google earns. So all we would like to say is that if Google had one owner, he would be the richest man in the world. And that too with such a difference that no one could ever compete with him. But Google has many high percentage share holders. Because of which Google’s shareholder is not the richest person.
We told you above the source of Google’s earnings and also told that Google takes a huge amount from its partner program. But why, maybe this question bothers you. But Google does not do this just for its earning but it is needed.
Because when you upload video on youtube, or use any other product. And upload some content on it. So it takes space, which requires servers to store it. And a lot of investment has to be made to run them. And Google tries to provide more easy services to its users. And the rest handles its technical issues by itself. For example, youtube can be taken as an example, which is a product of Google.
Although you use youtube very easily. Whether you are youtube user or youtuber, but about 10,000 people work to run it. And a very large datacenter is required. So you can imagine how much their expenses are required. This is the reason that Google gives only 55% of their earning to the creators of their product youtube.
So you have understood that Google’s earnings means that we use almost all the services of Google for free. But Google earns money from all those services whose source is ad. So from today never ever think that you are getting internet for free. Although you are getting all the services for free, but they are earning huge.
Now it may be that the question comes in your mind that where is internet free. We get recharged every month for using the internet, so it is not so. Because the recharge you get done. With that, telecom companies provide internet connection to you, which are called isp.
And the use of internet par websites remains free, although if you buy something on the internet. So you will have to pay, as we have told you about many Google products that some are free and some are paid. And Google directly earns money from paid service. But also earns money indirectly from free services.
In this article you learned how Google earns money. We hope that this information will prove useful to you.